Roku Acquires “This Old House,” America’s No. 1 TV Home Improvement Program
Acquisition of Business Includes 1,500+
“As the top-rated home improvement programs in America, ‘This Old House’ has the broad appeal that is perfectly suited to support The Roku Channel’s ad-supported growth strategy,” said
“The passion of the craftspeople on ‘This Old House’ is matched only by its viewers, and we take great pride that over the past four decades we have helped them improve their most valuable asset — their home,” said
“This Old House” marked its 40th Anniversary in 2019 and has continued to experience strong growth as it has diversified its distribution and digital properties. Early movers on free, ad-supported platforms, “This Old House” and “Ask This Old House” connect with audiences across broadcast, cable and multiple streaming services, as well as digital and social channels like YouTube, Twitter, and Instagram, indicating the ongoing and diverse affinity for this storied brand. This broad distribution enables fans to find the authoritative voice in home improvement on their platform of choice, and makes the shows an ideal partner for leading national brands seeking to reach the attractive home improvement consumer segment. Roku plans to continue to provide audiences with access to this great content in a variety of ways, and will build on the legacy of the “This Old House” brand by expanding both the production and distribution of these trusted shows.
This announcement follows a year of robust growth for The Roku Channel, which more than doubled streaming hours and audience, reaching homes with an estimated 63 million people in the fourth quarter of 2020. This continued growing scale has enabled more creative and expansive sourcing strategies for cost-effective content that is well-suited to an AVOD (advertising-supported video on demand) business model. The acquisition of “This Old House” complements The Roku Channel’s primary content strategy of more than 175 licensing and distribution agreements.
Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the
This press release contains “forward-looking” statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to the benefits of Roku’s acquisition of the This Old House business, including the fit of the business within The Roku Channel’s ad-supported growth strategy; the content, benefits, features, timing, availability, and manner of distribution of the This Old House and Ask This Old House programs and related content library on The Roku Channel and other platforms; the growth and production of such programs; the growth of the This Old House brand and its appeal to advertisers; the ability of ad-supported content to succeed with broad distribution; the future of TV consumption; and the features, benefits and reach of The Roku Channel and the Roku platform. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports
“America’s No. 1 TV streaming platform” is based on hours streamed according to
“This Old House” Nielsen data based on P2+ average total audience for L+7 for All Telecasts in the Home Improvement Genre that had 10 or more telecasts during the 2020 calendar year.
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