Roku Streaming Data Reveals Effectiveness of Anti-Piracy Measures
LOS GATOS, Calif. – June 26, 2018 – Roku, Inc. today announced that the company’s sustained anti-piracy measures have substantially removed piracy from its platform around the world, including in Mexico where piracy has been a long-standing issue for the entertainment industry. Roku has a long history of fighting piracy on its platform, and over the last year has implemented even stronger measures, including advanced software and tools to detect, deter and take down streaming channels that violate its anti-piracy policies, as well as enforcement measures against pirates who attempt to disguise themselves as legitimate streaming channel developers. Roku platform data from June 2018 shows that approximately 99.5% of streaming hours on the Roku platform globally are from streaming channels that do not exhibit potential linkages to pirate organizations. In Mexico, where content piracy is widespread, approximately 92% of streaming hours on the Roku platform are from streaming channels that do not exhibit potential linkages to pirate organizations. Roku expects the data for Mexico to align with global data over time.
On a global basis, including in Mexico, the vast majority of streaming on the Roku platform are from channels that are published in the public Roku Channel Store. Developers must submit streaming channels to Roku for certification prior to publication in the Roku Channel Store which is accessed by consumers through the Roku home screen on their TV.
Roku has tracked 400+ pirate organizations and has removed their associated channels from its platform. In addition, Roku has secured the removal of thousands of Facebook and other social media pages that misappropriate its valuable trademark rights to promote channels that provide access to infringing content. Many entities that publish illegal channels also copy Roku’s trademarks and branding to mislead consumers – making it look like their channels are supported by Roku when in fact they are not.
“Piracy hurts our business and the industry. We continue to devote considerable resources to fighting piracy by continuously improving our software, tools and detection methods to remove pirates from our platform,” said Gary Ellison, vice president of trust engineering at Roku. “The data we are releasing today shows the effectiveness of our anti-piracy efforts. It is a top priority to ensure that our platform is closed for pirates and good for consumers.”
While there is enormous potential for TV streaming to benefit the Mexican consumer, piracy has affected a range of content distribution platforms. In recent months, Roku has discussed details of its anti-piracy efforts with Mexican government bodies and trade organizations, including Canacine, IFT, MPA and others.
In Mexico, piracy can be found across many devices – from smartphones to computers to TV streaming devices. It’s an industry wide problem and not specific to one company or platform. Roku has deployed anti-piracy measures to ensure its platform is inhospitable for piracy. These anti-piracy efforts have driven pirate organizations off the Roku platform and the company is now calling on other TV streaming platforms to take similar countermeasures since their platforms are not immune to piracy either. In Mexico, as pirates have given up on Roku, they have used their social media channels to tell users to switch to other TV platforms.
Roku has a comprehensive approach to anti-piracy. The company:
- Uses data science and machine learning to detect pirates attempting to misuse its platform to make infringing streaming channels available to consumers;
- Deploys automated technology to prevent the publication of infringing streaming, detect and take down streaming channels that provided access to infringing content and close accounts of developers that violate its terms of service;
- Takes down websites and social media profiles that misappropriate Roku’s brand to promote infringing streaming channels;
- Collaborates with content owners, channel partners and industry organizations on global anti-piracy efforts.
“Mexico can benefit greatly from legitimate TV streaming and should not let piracy stand in its way,” said Matthew Anderson, chief marketing officer at Roku. “It’s time for all major leaders in the TV industry to work together to end piracy while giving consumers the wide choice of TV content, they deserve.”
“It is rare that we release platform data about anti-piracy measures, but we are doing so to communicate an accurate view of our anti-piracy activities and their effectiveness to all stakeholders in the industry,” continued Anderson.
Thousands of Streaming Choices in the Roku Channel Store
Roku players and Roku TVs are easy to set up and use. After setting up a Roku account, consumers select streaming channels from the Roku Channel Store found directly on the user interface of the TV screen. They can choose from movie and TV shows, news, sports, comedy and much more. In Mexico, the Roku Channel Store contains 4,500 streaming channels. Popular choices in Mexico include Netflix, Claro video, You Tube, Blim, and Happy Kids among others.
About Roku Inc.
Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and Roku TVTM models are available around the world through direct retail sales and licensing arrangements with TV OEMs and service operators. Roku is headquartered in Los Gatos, Calif. U.S.A.
Roku and Roku TV are registered trademarks of Roku, Inc. in the U.S. and in other countries.
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